Online shopping penetration in Luxembourg 2006-2018

In 2018, 62 percent of Luxembourg individuals made an online purchase in the first quarter of the year. This percentage was significantly lower than the one in 2017. The source mentions there was a change in methodology in 2018 that could explain the difference, although it does not specify in what way. The revenue made in Luxembourg on the delivery of mail and parcels varied throughout the years, however.

E-commerce market was expected to increase

In 2017, online sales in the Grand Duchy were valued at 730 million euros and were forecast to reach 796 million euros in 2018. Holiday or travel arrangements, books and clothes were among the most popular products to buy online in 2018. Online grocery shopping, however, was far less common as 14 percent of the respondents said they did this.

Luxembourg is also of importance to the European e-commerce scene

Whilst the domestic e-commerce market might not be too important for some (European surveys do not always mention the country as it is deemed too small), Luxembourg does have several big companies that are active in Europe. For example, The Grand Duchy is home to the European division of Amazon, Amazon EU S.à r.l. Amazon Europe’s total revenue was 24.9 billion euros in 2017.

Distribution of individuals who made online purchases in Luxembourg from 2006 to 2018

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Source

Release date

June 2019

Region

Luxembourg

Survey time period

2006 to 2018

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