What is average daily rate?
Average daily rate is a key performance indicator of the hospitality industry. It shows the average room rental price per day in either a specific hotel (independent/chain), or in this case the average room rental price per day of many hotels within Canada. Other useful KPI’s in the lodging industry are the occupancy rate and revenue per available room (RevPAR).
Monthly ADR trends
The monthly ADR of Canadian hotels shows some clear patterns. It often peaks annually in the summer months and shows a dip in the colder months. Typically, the warmer months are high season for most hotels due to factors like longer days and school holidays. Canadian hotel ADR rates have shown annual growth since 2015.