Fizzy market players
The global soft drink market encompasses a range of diverse products, developed to appeal to the tastes and needs of its consumers. On a global level, Coca-Cola was the most valuable brand for soft drinks. With a global revenue of 33 billion U.S. dollars, the industry giant is also a major player in New Zealand. Along with Frucor Suntory, these two companies are the biggest participants in the market across the country.
Carbonated soft drinks in New Zealand are commonly consumed across the country. Consumption is particularly high among children, with over 15 percent of children consuming these beverages 3 or more times in the past week according to a survey conducted in 2018. There has been some debate over whether to introduce a ‘sugar tax’ or levy in the country, pushed for particularly by health and dental organizations. Increasing consumer awareness regarding sugary drinks, as well as changing consumer preferences, have prompted industry players to develop alternative non-alcoholic beverages for their buyers. Growth in this market will likely be due to new product lines, with competition from companies entering the market requiring innovation in the industry.