The New Zealand soft drink market, or ‘fizzy drink’ market, was dominated by carbonates with a 38 percent share in 2019. Following closely behind were juice beverages, energy drinks, sports drinks and bottled water also included in the market mix.
Carbonated soft drinks in New Zealand are commonly consumed across the country. Consumption is particularly high among children, with over 15 percent of children consuming these beverages 3 or more times in the past week according to a survey conducted in 2018. There has been some debate over whether to introduce a ‘sugar tax’ or levy in the country, pushed for particularly by health and dental organizations. Increasing consumer awareness regarding sugary drinks, as well as changing consumer preferences, have prompted industry players to develop alternative non-alcoholic beverages for their buyers. Growth in this market will likely be due to new product lines, with competition from companies entering the market requiring innovation in the industry.
Market share of soft drinks in New Zealand as of 2019, by category
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Suntory. (July 4, 2019). Market share of soft drinks in New Zealand as of 2019, by category [Graph]. In Statista. Retrieved October 04, 2024, from https://www.statista.com/statistics/422491/new-zealand-market-share-of-soft-drinks-by-category/
Suntory. "Market share of soft drinks in New Zealand as of 2019, by category." Chart. July 4, 2019. Statista. Accessed October 04, 2024. https://www.statista.com/statistics/422491/new-zealand-market-share-of-soft-drinks-by-category/
Suntory. (2019). Market share of soft drinks in New Zealand as of 2019, by category. Statista. Statista Inc.. Accessed: October 04, 2024. https://www.statista.com/statistics/422491/new-zealand-market-share-of-soft-drinks-by-category/
Suntory. "Market Share of Soft Drinks in New Zealand as of 2019, by Category." Statista, Statista Inc., 4 Jul 2019, https://www.statista.com/statistics/422491/new-zealand-market-share-of-soft-drinks-by-category/
Suntory, Market share of soft drinks in New Zealand as of 2019, by category Statista, https://www.statista.com/statistics/422491/new-zealand-market-share-of-soft-drinks-by-category/ (last visited October 04, 2024)
Market share of soft drinks in New Zealand as of 2019, by category [Graph], Suntory, July 4, 2019. [Online]. Available: https://www.statista.com/statistics/422491/new-zealand-market-share-of-soft-drinks-by-category/