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Brand loyalty of smartphone and tablet owners in France 2014

Breakdown of iPhone and Samsung smartphone owners in France in 2014, according to the brand of tablet owned

Brand loyalty of smartphone and tablet owners in France 2014 This statistic represents brand loyalty among smartphone and tablet owners in France in 2014. It reveals that only one iPhone owner out of four decided to purchase a tablet from another brand than Apple. As a comparison, Samsung smartphone owners were less loyal to the South Korean brand, with 60 percent of them purchasing a tablet from another brand than Samsung.
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Breakdown of iPhone and Samsung smartphone owners in France in 2014, according to the brand of tablet owned

Apple iPadSamsung tabletOther tablet brand
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Apple iPadSamsung tabletOther tablet brand
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This statistic represents brand loyalty among smartphone and tablet owners in France in 2014. It reveals that only one iPhone owner out of four decided to purchase a tablet from another brand than Apple. As a comparison, Samsung smartphone owners were less loyal to the South Korean brand, with 60 percent of them purchasing a tablet from another brand than Samsung.
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Release date
September 2014
Region
France
Survey time period
2014
Number of respondents
2,000 respondents
Age group
18 years and older
Special properties
respondents who owned an iPhone or a Samsung smartphone and a tablet
Method of interview
Online survey
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