Brand loyalty of smartphone and tablet owners in France 2014

Published by Statista Research Department, Sep 30, 2014
This statistic represents brand loyalty among smartphone and tablet owners in France in 2014. It reveals that only one iPhone owner out of four decided to purchase a tablet from another brand than Apple. As a comparison, Samsung smartphone owners were less loyal to the South Korean brand, with 60 percent of them purchasing a tablet from another brand than Samsung.

Breakdown of iPhone and Samsung smartphone owners in France in 2014, according to the brand of tablet owned

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Source

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Release date

September 2014

Region

France

Survey time period

2014

Number of respondents

2,000 respondents

Age group

18 years and older

Special properties

respondents who owned an iPhone or a Samsung smartphone and a tablet

Method of interview

Online survey

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iPadAppleSmartphonesiPhoneTablets
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