U.S. market share of the leading whiskey brands 2017/18, based on dollar sales

Jack Daniel’s was the leading whiskey brand in the United States in 2017/2018, generating over 13 percent of total whiskey dollar sales.

Jack Daniel’s

Jack Daniel’s Tennessee Whiskey, which is owned by the Brown-Forman Corporation, sold nearly 13 million 9-liter cases in 2017 worldwide. This figure has seen a steady increase between 2011 and 2017. Jack Daniel’s produces many different varieties of whisky including Gentleman Jack, Tennessee Fire, and Tennessee Honey. About 24 percent of Jack Daniel’s consumers are between the ages of 25 and 34 years, a higher share than any other age group.

U.S. Whiskey Market

In terms of sales volume, whiskey is one of the best-selling types of spirit in the United States, with 66.1 million 9-liter cases sold in 2018, second only to vodka which sold 72.5 million 9-liter cases that year. Americans seem to think of whiskey as a drink for the holidays, as December has the highest volume of whiskey consumption of any month of the year, at about 6.74 million 9-liter cases in 2017.

Market share of the leading whiskey brands in the United States in 2017/18, based on dollar sales

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Release date

April 2018


United States

Survey time period

52 weeks ended February 25, 2018

Supplementary notes

Total U.S. sales through supermarkets, drug stores, mass merchandisers, gas and convenience stores, military commissaries and select club and dollar retail chains for the 52 weeks ended February 25, 2018.
Numbers are based on internal calculations based on the dollar sales values given by the source.
* Includes brand sales not listed in this statistic.

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Statistics on "Whiskey industry in the U.S."

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