EU car sales: average prices 2013-2017, by brand

Average price (including tax) of passenger cars in the EU in 2013 and 2017, by brand (in euros)

by N. Sönnichsen, last edited Aug 19, 2019
EU car sales: average prices 2013-2017, by brand Mercedes-Benz cars were the most expensive automobiles sold in the EU in 2017. With an average price tag of 47,243 euros, the car maker ranked ahead of fellow German manufacturer BMW. The only car brand which had seen its prices decrease since 2013 was Citroen. Mercedes-Benz is part of the Daimler AG and was the leading luxury car brand by global sales in 2018.
Car prices highest in Denmark

Of countries within the EU, Denmark had the highest average car prices. In 2017, Danish consumers had to pay 8,000 euros more than the EU-28 average, although consumers in Norway and Switzerland still paid more than in any EU countries.

Mercedes-Benz European market share at 4.9%

Mercedes-Benz’s European market share in March 2019 amounted to 4.9 percent. This was 0.6 percent lower than in the same month the previous year. In the second half of 2018, the leading passenger car brand in Europe was VW, with Mercedes-Benz ranking in fifth place.
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Average price (including tax) of passenger cars in the EU in 2013 and 2017, by brand (in euros)

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