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EU car sales: average prices 2014-2018, by brand

BMW cars were the most expensive automobiles sold in the EU in 2018. With an average price tag of 48,185 euros, the car maker ranked ahead of fellow German manufacturer Mercedes-Benz. Dacia and Citroen both saw average sales prices drop between 2014 and 2018. Mercedes-Benz is part of the Daimler AG and was the leading luxury car brand by global sales in 2018.

Car prices highest in Denmark

Of countries within the EU, Denmark had the highest average car prices. In 2018, Danish consumers paid around 10,000 euros more than the EU-28 average, although consumers in Norway and Switzerland still paid more than in any EU countries.

Mercedes-Benz European market share at 4.9%

Mercedes-Benz’s European market share in March 2019 amounted to 4.9 percent. This was 0.6 percent lower than in the same month the previous year. In the second half of 2018, the leading passenger car brand in Europe was VW, with Mercedes-Benz ranking in fifth place.

Average price (including tax) of passenger cars in the EU in 2014 and 2018, by brand

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Release date

December 2019



Survey time period

2014 to 2018

Supplementary notes

* Including Switzerland and Norway.

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Statistics on "Car purchasing experience in Europe"

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