Gender comparison of digital coupons usage in France 2014, by product type

This statistic shows the usage penetration of digital coupons for several types of products in France in 2014, by gender. It reveals that the share of female respondents who had used an online coupon to purchase fashion and accessories was roughly nine points higher than among male respondents.
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Percentage of people having bought products using a coupon on the internet in France in 2014, by product type and gender
MenWomen
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Statistics on "Coupon and promotional offer usage in the United Kingdom (UK)"
  • Promotional usage
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  • Coupon usage
  • Digital and mobile coupons
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