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VKontakte: number of monthly active mobile users 2016-2019

VKontakte, also known as vk.com, has recently enjoyed a sustained period of growth. From December 2016 to December 2019 the company gained over five million active mobile users, amounting to 65.2 million mobile active users in the last observed period.

VKontakte: Young, metropolitan users

Known as the Russian version of Facebook, VKontakte’s users base consists mostly of millennials, with over two thirds of users under the age of 34. When broken down by regions, Saint Petersburg was leading, with half of the population actively using the platform. Roughly 20 percent of the total population was actively using Vkontakte countrywide in 2019.

Yandex: The other Russian internet giant

VKontakte forms a major part of the Russian internet landscape, along with search giant Yandex. Yandex’s primary point of contact with customers is their search-engine. Like Google, Yandex’s services go well beyond search. Incorporated in the Netherlands and with offices around the world, Yandex offers services primarily to the Russian language market covering ecommerce, navigation, advertising, mobile development as well as a taxi/ride-sharing service and a car sharing service. Advertising is the company’s primary source of revenue. In 2019 the company had an annual net income of 11.2 billion Russian rubles, with earnings before income taxes amounting to 22.86 billion Russian rubles.

Number of monthly active mobile users of VKontakte (VK) from March 2016 to December 2019

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Source

Release date

April 2020

Region

Worldwide, Russia

Survey time period

March 2016 to December 2019

Supplementary notes

Mobile users include users who accessed the project solely via mobile applications or mobile versions of the website as well as users who accessed the project from both mobile and desktop devices.

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