VK: number of monthly active mobile users 2016-2018

Number of monthly active mobile VKontakte users from March 2016 to December 2018 (in millions)

by A. Melkadze, last edited Sep 25, 2019
VK: number of monthly active mobile users 2016-2018 VKontakte, also known as vk.com, has recently enjoyed a sustained period of growth. From September 2016 to December 2018 the company gained 11.04 million active mobile users, an increase of 22 percent.

VKontakte: Young, metropolitan users

Known as the Russian version of Facebook, VKontakte’s users base consists mostly of millennial users. 77.5 percent of users are under the age of 34. Broken down by regions, those in built-up areas are more likely to be users, with 65.3 percent of the population of St Petersburg actively using the platform. 24.87 percent of the total Russian population were active users in 2018.

Yandex: The other Russian internet giant

VKontakte forms a major part of the Russian internet landscape, along with search giant Yandex. Yandex’s primary point of contact with customers is their search-engine. Like Google, Yandex’s services go well beyond search. Incorporated in the Netherlands and with offices around the world, Yandex offers services primarily to the Russian language market covering ecommerce, navigation, advertising, mobile development as well as a taxi/ride-sharing service and a car sharing service. Advertising is the company’s primary source of revenue. In 2018 the company had an annual net income of 45.86 billion Russian rubles, with earnings before income taxes amounting to 54.46 billion Russian rubles.
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Number of monthly active mobile VKontakte users from March 2016 to December 2018 (in millions)

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