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Coupon unavailability as a purchasing decision factor in France 2014, by gender

This statistic illustrates respondents' answer to a survey regarding discount coupons and purchasing behavior in France in 2014. It reveals that one out of four female respondents already purchased a product or service at another seller than the one they firstly intented to purchase from, because the latter did not offer any coupon whereas the other did.

Percentage of people having decided not to buy something due to the unavailability of discount coupons in France in 2014, by gender

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Sources

Release date

September 2014

Region

France

Survey time period

June 4 to 10, 2014

Number of respondents

1,000 respondents

Age group

15 years and older

Method of interview

Online survey

Supplementary notes

Shares have been rounded by source.

This question was phrased by the source as follows: "Did you ever decide not to buy something because you could not find a coupon?"

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