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Coupon unavailability as a buying decision factor in France 2014, by social groups

Percentage of people having decided not to buy something due to the unavailability of discount coupons in France in 2014, by socioprofessional category

Coupon unavailability as a buying decision factor in France 2014, by social groups This statistic illustrates to what extent the absence of discount coupons can be a purchasing decision factor for French consumers in 2014, according to the socioprofessional category they belong to. It reveals that 28 percent of respondents from upper socioprofessional groups had already purchased at another seller than the one they were planning to buy from, because the latter did not offer any discount coupon. This was the case for only 18.5 percent of inactive respondents.
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Percentage of people having decided not to buy something due to the unavailability of discount coupons in France in 2014, by socioprofessional category

Upper socioprofessional groupsLower socioprofessional groupsInactive people*
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Upper socioprofessional groupsLower socioprofessional groupsInactive people*
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This statistic illustrates to what extent the absence of discount coupons can be a purchasing decision factor for French consumers in 2014, according to the socioprofessional category they belong to. It reveals that 28 percent of respondents from upper socioprofessional groups had already purchased at another seller than the one they were planning to buy from, because the latter did not offer any discount coupon. This was the case for only 18.5 percent of inactive respondents.
Show more
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