Cooking appliance purchase reasons in Italy 2014

This statistic displays reasons consumers in Italy purchased new cooking appliance as of April 2014. The leading reason for purchase was "existing product had broken", at 24 percent of respondents.

Reasons for purchasing a cooking appliance in Italy in 2014*

Share of respondents
An existing product had broken24%
Existing product was not working well18%
New product allowed for new gadgets14%
Wanted product enjoyable with family13%
Due to moving home13%
Wanted a more up date version13%
Wanted better performance12%
None of the above11%
Other10%
Wanted better looking version9%
Needed additional product9%
Wanted specific new features8%
Wanted smaller/lighter product6%
Triggered by major event in personal life6%
Bought as a gift4%
Saw a celebrity owning it4%
Saw someone else owning it4%
Don't know4%
Was prompted by email received4%
Bought for work3%
Was prompted by advert online3%
Going on holiday3%
Simply as a treat2%
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Sources

In cooperation with
Ipsos
Release date

July 2014

Region

Italy

Survey time period

April 14 to 28, 2014

Number of respondents

145 respondents

Age group

18-64 years

Special properties

all adults who had purchased mentioned device in the last three months

Method of interview

Online panel

Supplementary notes

* This question was phrased by the source as follows: "When you or other members of your household purchased these products or devices, what were the reasons for purchase?"

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Statistics on "Eating habits in Italy"

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