Cooking appliance purchase reasons in Italy 2014

This statistic displays reasons consumers in Italy purchased new cooking appliance as of April 2014. The leading reason for purchase was "existing product had broken", at 24 percent of respondents.

Reasons for purchasing a cooking appliance in Italy in 2014*

Share of respondents
An existing product had broken24%
Existing product was not working well18%
New product allowed for new gadgets14%
Wanted product enjoyable with family13%
Due to moving home13%
Wanted a more up date version13%
Wanted better performance12%
None of the above11%
Wanted better looking version9%
Needed additional product9%
Wanted specific new features8%
Wanted smaller/lighter product6%
Triggered by major event in personal life6%
Bought as a gift4%
Saw a celebrity owning it4%
Saw someone else owning it4%
Don't know4%
Was prompted by email received4%
Bought for work3%
Was prompted by advert online3%
Going on holiday3%
Simply as a treat2%
Loading statistic...
You need to log in to download this statistic
Register for free
Already a member?
Log in
Show detailed source information?
Register for free
Already a member?
Log in

In cooperation with
Release date

July 2014



Survey time period

April 14 to 28, 2014

Number of respondents

145 respondents

Age group

18-64 years

Special properties

all adults who had purchased mentioned device in the last three months

Method of interview

Online panel

Supplementary notes

* This question was phrased by the source as follows: "When you or other members of your household purchased these products or devices, what were the reasons for purchase?"

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$59 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.

Statistics on "Eating habits in Italy"

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.