Cameras and camcorders purchase reasons in Italy 2014

Reasons for purchasing cameras and camcorders in Italy in 2014*

by Statista Research Department, last edited Jul 18, 2014
Cameras and camcorders purchase reasons in Italy 2014 This statistic displays reasons consumers in Italy purchased new camera or camcorder device as of April 2014. The leading reason for purchase was "wanted better performance", at 23 percent of respondents.
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Reasons for purchasing cameras and camcorders in Italy in 2014*

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Share of respondents
Wanted better performance23%
Wanted a more up date version18%
Wanted specific new features17%
Wanted product enjoyable with family16%
An existing product had broken15%
Wanted smaller/lighter product15%
Existing product was not working well14%
Wanted better looking version12%
Needed additional product12%
New product allowed for new gadgets11%
Going on holiday11%
Saw someone else owning it10%
None of the above8%
Other8%
Bought for work8%
Bought as a gift8%
Triggered by major event in personal life6%
Was prompted by email received5%
Saw a celebrity owning it5%
Simply as a treat5%
Due to moving home4%
Was prompted by advert online3%
Don't know1%
Share of respondents
Wanted better performance23%
Wanted a more up date version18%
Wanted specific new features17%
Wanted product enjoyable with family16%
An existing product had broken15%
Wanted smaller/lighter product15%
Existing product was not working well14%
Wanted better looking version12%
Needed additional product12%
New product allowed for new gadgets11%
Going on holiday11%
Saw someone else owning it10%
None of the above8%
Other8%
Bought for work8%
Bought as a gift8%
Triggered by major event in personal life6%
Was prompted by email received5%
Saw a celebrity owning it5%
Simply as a treat5%
Due to moving home4%
Was prompted by advert online3%
Don't know1%
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by Statista Research Department, last edited Jul 18, 2014
This statistic displays reasons consumers in Italy purchased new camera or camcorder device as of April 2014. The leading reason for purchase was "wanted better performance", at 23 percent of respondents.
Show more
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