Purchase reasons for cameras and camcorders in Spain 2014

When you or other members of your household purchased a camera or camcorder, what were the reasons for purchase?

Purchase reasons for cameras and camcorders in Spain 2014 This statistic shows the purchase reasons for cameras and camcorders by households during the past three months in Spain as of April 2014. A quarter of respondents stated that the reason they had bought a camera or camcorder in the previous three months had been for holiday purposes.
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When you or other members of your household purchased a camera or camcorder, what were the reasons for purchase?

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Share of respondents
Wanted better performance32%
Existing product was not working well31%
Needed additional product31%
Going on holiday24%
Wanted smaller/lighter product24%
Wanted better looking version21%
Simply as a treat21%
Wanted a more up date version18%
New product allowed for new gadgets17%
Wanted product enjoyable with family17%
Bought as a gift14%
Bought for work13%
Triggered by major event in personal life10%
Wanted specific new features10%
Was prompted by advert online10%
Was prompted by email received10%
Saw someone else owning it10%
Saw a celebrity owning it7%
An existing product had broken3%
Share of respondents
Wanted better performance32%
Existing product was not working well31%
Needed additional product31%
Going on holiday24%
Wanted smaller/lighter product24%
Wanted better looking version21%
Simply as a treat21%
Wanted a more up date version18%
New product allowed for new gadgets17%
Wanted product enjoyable with family17%
Bought as a gift14%
Bought for work13%
Triggered by major event in personal life10%
Wanted specific new features10%
Was prompted by advert online10%
Was prompted by email received10%
Saw someone else owning it10%
Saw a celebrity owning it7%
An existing product had broken3%
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This statistic shows the purchase reasons for cameras and camcorders by households during the past three months in Spain as of April 2014. A quarter of respondents stated that the reason they had bought a camera or camcorder in the previous three months had been for holiday purposes.
Show more
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