Holiday decision factors in the UK in 2014

This statistic presents decision factors for deciding to go on holiday in the United Kingdom (UK) in 2014. Affordability was considered very important by 60 percent of respondents, and not very important by seven percent of respondants. 40 percent of respondents also ranked weather conditions as very important, while 4 percent considered them not at all important.

How important are the following factors when deciding whether to holiday in the UK?

Characteristic	Very important	Quite important	Not very important	Not at all important
Affordability	60%	32%	7%	1%
Weather	40%	41%	15%	4%
Safety fears following recent plane	21%	26%	26%	27%
Exchange rate	35%	38%	23%	19%
Airport security experience	17%	29%	30%	24%
Impact of passport chaos	15%	26%	29%	30%

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Release date

September 2014

More information

Region

United Kingdom

Survey time period

2014

Number of respondents

1,011*

Special properties

UK holidaymakers

Supplementary notes

*Source notes the report is based on two independent surveys conducted in September 2014. The first survey included a poll of World Travel Market stakeholders (n=1,229). The second survey, used for this statistic, included British holidaymakers who took a minimum seven-day summer holiday in the United Kingdom or overseas in 2014.

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