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Market share of private label fruit nectar in Italy 2007-2018

Published by Nils-Gerrit Wunsch, Feb 3, 2020
The market share of private label fruit nectar as a proportion of all fruit nectar consumed in Italy varied considerably between 2007 and 2018. In 2007, private labels had a market share of around 20.5 percent of all fruit nectar consumed, increasing to 35.1 percent as of 2018.

Market share of private label fruit nectar in Italy from 2007 to 2018

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Release date

February 2020

Region

Italy

Survey time period

2007 to 2018

Special properties

share of sales; 25 to 99 percent juice content

Supplementary notes

Data for the period before 2010 are based on previous information supplied by the relevant association.

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