CRM software used by U.S. marketing professionals 2015

The statistic shows client relationship management (CRM) software used by marketers in the United States in 2015. According to the source, 43 percent of marketing executives said they did not use any CRM software in the measured period. Salsforce was largest CRM software vendor worldwide in 2015, holding a market share of 21 percent, followed by Oracle with six percent and SAP with five. The size of the market is estimated at 24.83 billion U.S. dollars.

Customer relationship management (CRM) software used by marketers in the United States in 2015

Exclusive Premium statistic

You need a Premium Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Premium Account

only $59 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in
Source

Release date

January 2015

Region

United States

Survey time period

December 11 to 22, 2014

Number of respondents

327 respondents

Special properties

based on responses of marketing executives

Method of interview

Email survey

Supplementary notes

This question was phrased by the source as follows: "What CRM software are you using?”

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$59 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.

Statistics on "E-mail marketing in the United Kingdom (UK)"

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.