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Customer relationship management (CRM) software used by marketers in the United States in 2015

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Description Source More information
The statistic shows client relationship management (CRM) software used by marketers in the United States in 2015. According to the source, 43 percent of marketing executives said they did not use any CRM software in the measured period. Salsforce was largest CRM software vendor worldwide in 2015, holding a market share of 21 percent, followed by Oracle with six percent and SAP with five. The size of the market is estimated at 24.83 billion U.S. dollars.
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Release date
January 2015
Region
United States
Survey time period
December 11 to 22, 2014
Number of respondents
327 respondents
Special properties
based on responses of marketing executives
Method of interview
Email survey
Supplementary notes
This question was phrased by the source as follows: "What CRM software are you using?”

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