Retail sales distribution in Sweden 2017, by segment

Of the total retail sales in Sweden in 2017, daily goods made the highest share on the Swedish market, reaching 45 percent. It was ahead of sport, leisure and electronic goods with a share of ten percent. Other product segments were e-commerce, household equipment and DIY, clothing and automotive fuel. From 2009 to 2017, retail sales in the country showed a positive growth, peaking in 2015, were the growth rate amounted to 5.8 percent.

Leading companies

As of July 2018, according to their revenues, the leading companies in the Swedish retail trade were the clothing retailer H&M, followed by the investment company Axel Johnson Holding and the supermarket group Axfood. At this time, H&M’s revenue reached approximately 200 billion Swedish kronor.

Clothing retailer 

In the clothing and fashion retail trade industry in Sweden, H&M was also the leader. Based on its revenue of 200 billion Swedish kronor, it was far ahead of all other clothing companies. As of November 2018, Stadium ranked second, generating a revenue of around 72 million Swedish kronor, followed by KappAhl.

Distribution of retail sales in Sweden in 2017, by product segment

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Release date

October 2018



Survey time period


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Statistics on "Retail industry in Sweden"

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