U.S. holiday shopping: mobile visits leading retail websites 2018

Share of mobile visits to leading retail websites in the United States in November and December 2018

U.S. holiday shopping: mobile visits leading retail websites 2018 This statistic gives information on the mobile traffic share of the leading retail websites in the United States in November and December 2018. During the holiday season season, 50 percent of all visitor traffic to Amazon was generated via mobile.
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Share of mobile visits to leading retail websites in the United States in November and December 2018

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Share of visits
Apple 69%
Amazon 50%
Macy's 38%
Home Depot 38%
Wayfair 36%
Target 32%
BestBuy 31%
Walmart 31%
Kohl's 31%
Lowe's 30%
Share of visits
Apple 69%
Amazon 50%
Macy's 38%
Home Depot 38%
Wayfair 36%
Target 32%
BestBuy 31%
Walmart 31%
Kohl's 31%
Lowe's 30%
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This statistic gives information on the mobile traffic share of the leading retail websites in the United States in November and December 2018. During the holiday season season, 50 percent of all visitor traffic to Amazon was generated via mobile.
Show more
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Statistics on "Holiday season e-commerce in the United States"
  • Overview
  • Online retail
  • Consumer behavior
  • Mobile usage
  • Black Friday
  • Cyber Monday
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