U.S. holiday shopping: mobile visits leading retail websites 2018

Published by J. Clement, Sep 5, 2019
This statistic gives information on the mobile traffic share of the leading retail websites in the United States in November and December 2018. During the holiday season, 50 percent of all visitor traffic to Amazon was generated via mobile.

Share of mobile visits to leading retail websites in the United States in November and December 2018

Share of visits
Apple 69%
Amazon 50%
Macy's 38%
Home Depot 38%
Wayfair 36%
Target 32%
BestBuy 31%
Walmart 31%
Kohl's 31%
Lowe's 30%
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Release date

January 2019

Region

United States

Survey time period

November and December 2018

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Holiday season e-commerceU.S. Christmas SeasonNational holidays in the U.S.E-commerce in the United StatesHoliday season in Canada
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