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Are you able to calculate the revenue generated from your e-mail marketing activities?

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Ability to measure e-mail marketing revenues in the UK 2012-2017 This statistic shows marketers reported ability to calculate the revenue they generated via marketing activities in the United Kingdom (UK) from 2012 to 2017. Among marketers, 50 percent reported being able to measure revenue in 2017.
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Exclusive Premium statistic

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Description Source More information
This statistic shows marketers reported ability to calculate the revenue they generated via marketing activities in the United Kingdom (UK) from 2012 to 2017. Among marketers, 50 percent reported being able to measure revenue in 2017.
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Release date
February 2018
Region
United Kingdom
Survey time period
2012 to 2017*
Number of respondents
289**
Special properties
B2B and B2C marketers
Method of interview
Online interview
Supplementary notes
* Dates of most recent survey were from October to December 2016.
** n (2012) = 161; n (2013) = 128; n (2014) = 73; n (2015) = 123; n (2016) = 209; n (2017) = 289.

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