Ability to measure e-mail marketing revenues in the UK 2012-2017

This statistic shows marketers reported ability to calculate the revenue they generated via marketing activities in the United Kingdom (UK) from 2012 to 2017. Among marketers, 50 percent reported being able to measure revenue in 2017.

Are you able to calculate the revenue generated from your e-mail marketing activities?

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Release date

February 2018


United Kingdom

Survey time period

2012 to 2017*

Number of respondents


Special properties

B2B and B2C marketers

Method of interview

Online interview

Supplementary notes

* Dates of most recent survey were from October to December 2016.
** n (2012) = 161; n (2013) = 128; n (2014) = 73; n (2015) = 123; n (2016) = 209; n (2017) = 289.

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Statistics on "E-mail marketing in the United Kingdom (UK)"

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