Number of visitors to SeaWorld parks in the U.S. 2010-2019

SeaWorld has seen its fair share of controversy in recent years. After the release of documentary ‘Blackfish’ in 2013, which highlighted the company’s mistreatment of its killer whales and staff, there was a noticeable drop in attendance. However, with the passing of time, visitation seems to have picked up again. In 2019, SeaWorld accounted for 22,624 visitors to its parks in its home nation of the United States – the highest the company has seen since the documentary's release.

Is SeaWorld making a comeback?

In 2018, the company reported an increase in the level of attendance at establishments in North America. Its California park saw attendance grow by over 20 percent from 2017 to 2018 and SeaWorld Florida’s visitation figures also rose by the slightly lesser sum of 16 percent. Comparatively, Disney’s Animal Kingdom theme park only accounted for a 10 percent increase in attendance in 2018. That being said, SeaWorld’s high growth, while positive, may be a result of the high drop in attendance that began in 2013, while Disney’s Animal Kingdom saw no such drop in visitor numbers. So, is SeaWorld making a comeback? They are certainly trying, however, whether they will achieve this is still to be seen.

Revenue figures

Visiting amusement and theme parks is a popular leisure activity for children and adults alike. In 2019, SeaWorld generated approximately 1.4 billion U.S. dollars in revenue. However, when compared to The Walt Disney Company this was a relatively moderate sum - the company generating over 26 billion U.S. dollars with its parks and resorts segment in 2019.

Number of visitors to SeaWorld parks in the United States from 2010 to 2019

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Source

Release date

February 2020

Region

United States

Survey time period

2010 to 2019

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Statistics on "Amusement and theme parks"

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