The statistic presents information on the average earned media value (EMV) received after implementing influence marketing in 2016, broken down by advertiser category. It was found that owing to influence marketing programs, marketers in the CPG food vertical received on average 14.76 U.S. dollars of value for every dollar they spent on paid media. The full year average for all industries amounted to 11.69 U.S. dollars.
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Influencer marketing campaign average EMV 2016, by category
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Average earned media value (EMV) of influence marketing campaigns in 2016, by advertiser category (in U.S. dollars)
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The statistic presents information on the average earned media value (EMV) received after implementing influence marketing in 2016, broken down by advertiser category. It was found that owing to influence marketing programs, marketers in the CPG food vertical received on average 14.76 U.S. dollars of value for every dollar they spent on paid media. The full year average for all industries amounted to 11.69 U.S. dollars.
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The statistic presents information on the average earned media value (EMV) received after implementing influence marketing in 2016, broken down by advertiser category. It was found that owing to influence marketing programs, marketers in the CPG food vertical received on average 14.76 U.S. dollars of value for every dollar they spent on paid media. The full year average for all industries amounted to 11.69 U.S. dollars.
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- Show publisher information
- Release date
- February 2017
- Region
- United States
- Survey time period
- 2016
- Special properties
- earned media value for every 1 U.S. dollar of paid media spent on Rhytm One influencer marketing campaigns across 14 advertsiers categories; broader industry metrics may vary
More information
- Region
- United States
- Survey time period
- 2016
- Special properties
- earned media value for every 1 U.S. dollar of paid media spent on Rhytm One influencer marketing campaigns across 14 advertsiers categories; broader industry metrics may vary
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Online advertising metrics
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Everything On "Online advertising metrics" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.
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Statistics on "Online advertising metrics"
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Statistics
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- Most engaging factors of their work according to influencers in the U.S. 2016
- Influence marketing: U.S. consumer trust in online content 2015, by source
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- E-mail marketing conversion rates: observed change in the United Kingdom 2011-2014
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- U.S. influencer compensation charged 2015
- Affiliate marketing, e-mail and comparison portals revenue in France 2014
- Brand loyalty factors in the U.S. 2016, by age
- Expressions of brand loyalty in the U.S. 2016
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Free statistics
- Average cost per click (CPC) on Facebook in selected countries as of 4th quarter 2017 (in U.S. dollars)
- Average cost-per-click in Google AdWords in selected industries in the United States between August 2017 and January 2018 (in U.S. dollars)
- Average cost-per-action (CPA) in Google AdWords in selected industries in the United States between August 2017 and January 2018 (in U.S. dollars)
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Premium Statistics
- Social media advertising cost-per-mille (CPM) worldwide from 1st quarter 2017 to 4th quarter 2018 (in U.S. dollars)
- Social media advertising cost-per-click (CPC) worldwide from 1st quarter 2017 to 1st quarter 2018 (in U.S. dollars)
- Social media advertising clickthrough rate (CTR) worldwide from 1st quarter 2017 to 4th quarter 2018
- Search advertising clickthrough rate (CTR) worldwide from 1st quarter 2017 to 4th quarter 2018
- Search advertising cost-per-click (CPC) worldwide from 1st quarter 2017 to 4th quarter 2018 (in U.S. dollars)
- Completion rate of skippable pre-roll video ads worldwide in 2017
- Completion rate of skippable pre-roll video ads in selected countries worldwide in 2017
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- Facebook advertising average cost-per-mille (CPM) in selected countries worldwide as of March 2018 (in U.S. dollars)
- Average cost-per-mille (CPM) of Facebook advertising campaigns worldwide as of March 2018, by objective (in U.S. dollars)
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- Change in Facebook advertising cost-per-mille (CPM) worldwide from January 2017 to February 2018
- Year on year change in ad engagement on Twitter from 3rd quarter 2014 to 4th quarter 2018
- Twitter advertising median cost-per-mille (CPM) worldwide from 1st quarter 2017 to 1st quarter 2018 (in U.S. dollars)
- Twitter advertising median cost-per-click (CPC) worldwide from 1st quarter 2017 to 1st quarter 2018 (in U.S. dollars)
- Twitter advertising median clickthrough rate (CTR) worldwide from 1st quarter 2017 to 1st quarter 2018
- Average clickthrough rate (CTR) in Google AdWords in selected industries in the United States between August 2017 and January 2018, by industry
- E-mail inbox placement rate worldwide between July 2017 and June 2018, by industry
- Open rates of advertising e-mails worldwide as of October 2018, by industry
- Engagement/read rates of advertising e-mails worldwide in 2016, by industry
- Mean unique click-through rates (CTR) of advertising e-mails worldwide in 2016, by industry
- Mean unsubscribe rates of advertising e-mails worldwide in 2016, by industry
- Average earned media value (EMV) of influencer marketing campaigns from 2016 to 2017 (in U.S. dollars)
- Average earned media value (EMV) of influence marketing campaigns in 2016, by advertiser category (in U.S. dollars)
- Average cost-per-engagement (CPE) of influencer marketing campaigns in the United States in 2017, by industry (in U.S. dollars)
- YouTube video advertising viewability rates in selected countries in the Americas in 2016 and 2017
- YouTube advertising view rates worldwide in 2016, by generation
- Most effective influence marketing tactics according to marketers in the United States as of April 2016
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- Social media marketing usage rate in the United States from 2013 to 2019
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- Revenue of online affiliate marketing, e-mail advertising and comparison portals in France in 2014 (in million euros)
- Factors which influenced brand loyalty in the United States as of August 2016, by consumer's age
- Ways in which consumers demonstrated brand loyalty in the United States as of October 2016
- Revenue of online affiliate marketing, e-mail advertising and comparison portals in France in 2013 (in million euros)
- Market value of online affiliate marketing, email advertising and comparison portals in France from 2012 to 2015* (in million euros)
- Most important social media network of their personal brand according to female social influencers in the United States as of June 2017
- Factors which influenced brand loyalty in the United States as of August 2016
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