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Influencer marketing campaign average EMV 2016, by category

Average earned media value (EMV) of influence marketing campaigns in 2016, by advertiser category (in U.S. dollars)

by A. Guttmann, last edited Aug 24, 2018
Influencer marketing campaign average EMV 2016, by category The statistic presents information on the average earned media value (EMV) received after implementing influence marketing in 2016, broken down by advertiser category. It was found that owing to influence marketing programs, marketers in the CPG food vertical received on average 14.76 U.S. dollars of value for every dollar they spent on paid media. The full year average for all industries amounted to 11.69 U.S. dollars.
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Average earned media value (EMV) of influence marketing campaigns in 2016, by advertiser category (in U.S. dollars)

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