The statistic presents information on the average earned media value (EMV) received after implementing influence marketing in 2016, broken down by advertiser category. It was found that owing to influence marketing programs, marketers in the CPG food vertical received on average 14.76 U.S. dollars of value for every dollar they spent on paid media. The full year average for all industries amounted to 11.69 U.S. dollars.
Average earned media value (EMV) of influence marketing campaigns in 2016, by advertiser category (in U.S. dollars)
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SmartInsights.com. (February 21, 2017). Average earned media value (EMV) of influence marketing campaigns in 2016, by advertiser category (in U.S. dollars) [Graph]. In Statista. Retrieved March 05, 2021, from https://www.statista.com/statistics/427309/influencer-marketing-emv-by-industry/
SmartInsights.com. "Average earned media value (EMV) of influence marketing campaigns in 2016, by advertiser category (in U.S. dollars)." Chart. February 21, 2017. Statista. Accessed March 05, 2021. https://www.statista.com/statistics/427309/influencer-marketing-emv-by-industry/
SmartInsights.com. (2017). Average earned media value (EMV) of influence marketing campaigns in 2016, by advertiser category (in U.S. dollars). Statista. Statista Inc.. Accessed: March 05, 2021. https://www.statista.com/statistics/427309/influencer-marketing-emv-by-industry/
SmartInsights.com. "Average Earned Media Value (Emv) of Influence Marketing Campaigns in 2016, by Advertiser Category (in U.S. Dollars)." Statista, Statista Inc., 21 Feb 2017, https://www.statista.com/statistics/427309/influencer-marketing-emv-by-industry/
SmartInsights.com, Average earned media value (EMV) of influence marketing campaigns in 2016, by advertiser category (in U.S. dollars) Statista, https://www.statista.com/statistics/427309/influencer-marketing-emv-by-industry/ (last visited March 05, 2021)