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Influencer marketing campaign average EMV 2016, by category
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Influencer marketing campaign average EMV 2016, by category
Average earned media value (EMV) of influence marketing campaigns in 2016, by advertiser category (in U.S. dollars)
The statistic presents information on the average earned media value (EMV) received after implementing influence marketing in 2016, broken down by advertiser category. It was found that owing to influence marketing programs, marketers in the CPG food vertical received on average 14.76 U.S. dollars of value for every dollar they spent on paid media. The full year average for all industries amounted to 11.69 U.S. dollars.
Average earned media value (EMV) of influence marketing campaigns in 2016, by advertiser category (in U.S. dollars)
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Description
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The statistic presents information on the average earned media value (EMV) received after implementing influence marketing in 2016, broken down by advertiser category. It was found that owing to influence marketing programs, marketers in the CPG food vertical received on average 14.76 U.S. dollars of value for every dollar they spent on paid media. The full year average for all industries amounted to 11.69 U.S. dollars.
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- Release date
- February 2017
- Region
- United States
- Survey time period
- 2016
- Special properties
- earned media value for every 1 U.S. dollar of paid media spent on Rhytm One influencer marketing campaigns across 14 advertsiers categories; broader industry metrics may vary
Source
- Show sources information
- Show publisher information
- Release date
- February 2017
More information
- Region
- United States
- Survey time period
- 2016
- Special properties
- earned media value for every 1 U.S. dollar of paid media spent on Rhytm One influencer marketing campaigns across 14 advertsiers categories; broader industry metrics may vary
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