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Average earned media value (EMV) of influence marketing campaigns in 2016, by advertiser category (in U.S. dollars)

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Influencer marketing campaign average EMV 2016, by category The statistic presents information on the average earned media value (EMV) received after implementing influence marketing in 2016, broken down by advertiser category. It was found that owing to influence marketing programs, marketers in the CPG food vertical received on average 14.76 U.S. dollars of value for every dollar they spent on paid media. The full year average for all industries amounted to 11.69 U.S. dollars.
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Average earned media value in U.S. dollars
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Description Source More information
The statistic presents information on the average earned media value (EMV) received after implementing influence marketing in 2016, broken down by advertiser category. It was found that owing to influence marketing programs, marketers in the CPG food vertical received on average 14.76 U.S. dollars of value for every dollar they spent on paid media. The full year average for all industries amounted to 11.69 U.S. dollars.
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Release date
February 2017
Region
United States
Survey time period
2016
Special properties
earned media value for every 1 U.S. dollar of paid media spent on Rhytm One influencer marketing campaigns across 14 advertsiers categories; broader industry metrics may vary

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