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Survey on the share of online shoppers in Germany 2000-2016

Share of online shoppers among the German population from 2000 to 2016

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Release date

November 2016



Survey time period

2000 to 2016

Age group

14-69 years

Special properties

German-speaking population

Supplementary notes

* Break in the time series:
Until 2008 the statistic refers to the "German population from 14 to 64 years of age."
From 2009 to 2012 the statistic refers to the "German population from 14 to 69 years of age."
From 2013 the base of the survey was extended to "German-speaking population from 14 years of age." This explains the break in the time series, figures from previous years are not comparable.

Information on base:
2013: 8,702 respondents, projection to 70.33 million persons
2014: 8,156 respondents, projection to 70.52 million persons
2015: 7,009 respondents, projection to 69.24 million persons
2016: 7,026 respondents, projection to 69.56 million persons
>br> During the survey this question was asked in the following wording: "Various services and products are offered online which can be demanded, ordered and should be paid for. Here on this list various offers are written down. Please name all the points where you can say, "I do this online, I use or buy this online." - Online shoppers: at least one of the listed points was named.

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