Survey on sources used for product information on the internet in Germany 2013-2016

This statistic shows the results of a survey on sources used to find product-related information on the internet in Germany from 2013 to 2016. In 2016, there were about 12.38 million internet users among the German-speaking population aged 14 years and older, who used discussion forums or blogs as a source of information for products and services.

Number of internet users who searched for information on products and services online in Germany from 2013 to 2016, by sources used

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Release date

November 2016



Survey time period

2013 to 2016

Age group

14 years and older

Special properties

German-speaking internet users

Method of interview

Face-to-face interview

Supplementary notes

Information on base:
German-speaking population age 14 and over in private households, at main residence in the Federal Republic of Germany.

Information on random sample:
2013: 8,702 respondents, projected to a population of 70.33 million
2014: 8,156 respondents, projected to a population of 70.52 million
2015: 7,009 respondents, projected to a population of 69.24 million
2016: 7,026 respondents, projected to a population of 69.56 million

Information on target group "German-speaking internet users":
2013: projected to 52.92 million people
2014: projected to 53.54 million people
2015: projected to 54.16 million people
2016: projected to 55.81 million people

This question was phrased by the source as follows: "How do you inform yourself on the internet about products or services, what do you use: Test reports, reviews or comments by other buyers, company or supplier websites, posts in discussion forums or blogs, price comparisons or what else?"

Multiple answers were allowed. (original German question:"Wie informieren Sie sich im Internet über Produkte oder Dienstleistungen, was nutzen Sie da alles: Testberichte, Bewertungen oder Kommentare anderer Käufer, Internetseiten des Herstellers oder Anbieters, Beiträge in Diskussionsforen oder Blogs, Preisvergleiche oder was sonst?")

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