Advertising spending in North America 2000-2022

It was calculated that the total advertising expenditure in North America in 2019 amounted to 253.6 billion U.S. dollars. Due to the impact of the coronavirus on the industry, the spending is expected to fall to 236 billion dollars in 2020, and rebound to 254 billion dollars by the end of 2022.

Advertising spending in the United States

The United States is the largest advertising market in the world, with ad spending amounting to 242.54 billion U.S. dollars in 2020. Looking at breakdowns of expenditures by medium, between 2019 to 2023, approximately 123 billion U.S. dollars were directed towards internet ads in 2019, which is estimated to increase even further in 2023. This was followed by nearly 71 billion U.S. dollars spent on ads on TV in 2019 and is expected to amount to approximately the same in 2023.

Advertising spending in Canada

The advertising market in Canada is also following the global growth trend. Media spending in Canada has been steadily growing since 2012, reaching 15.1 billion U.S. dollars in net ad spend in 2019. Data on specific media expenditures in Canada suggest that the rise of the digital channels is also evident in the country, as the advertising dollars are being directed towards the internet, while traditional media such as magazines and newspapers will be seeing less and less investments in the near future.