North America ad spend 2024

It was calculated that the total advertising expenditure in North America in 2021 amounted to about 297.5 billion U.S. dollars. However, the spending increased by nearly 19 percent that year, after decreasing by just above one percent in the previous year due to the impact of the coronavirus.

Advertising spending in the United States

The United States is the largest advertising market in the world, with ad spending amounting to 250 billion U.S. dollars in 2020. Looking at breakdowns of expenditures by medium, in 2021 and 2025, approximately 153 billion U.S. dollars were directed towards internet ads in 2021, which is estimated to increase even further in 2025. This was followed by over 72 billion U.S. dollars spent on ads on TV in 2021 and is expected to increase by roughly 10 billion in 2025.

Advertising spending in Canada

The advertising market in Canada is also following the global growth trend. Media spending in Canada has been steadily growing since 2012, reaching 11.8 billion U.S. dollars in net ad spend in 2019. Unsurprisingly, in 2020, when the global advertising market was affected by the outbreak of the coronavirus pandemic, the Canadain market also suffered. That year ad spend in the country fell to 10 billion U.S. dollars. Nonetheless, once the industry returns to normal, data on specific media expenditures in Canada suggest that the rise of the digital channels is evident in the country, as the advertising dollars are being directed towards the internet, while traditional media such as magazines and newspapers will be seeing less and less investments in the near future.