Opinion of French trading enterprises on e-commerce 2014

This statistic illustrates results of a survey conducted among trading enterprises in France in 2014. It displays a balance of opinion regarding the impact of internet sales on margins, number of customers, employment and physical selling points' activity. With regards to margins, results show that enterprises in the retail trade sector had a rather negative opinion on e-commerce with a balance of opinion of -8 points. However, when it came to the number of customers, the balance of opinion among these same enterprises was +42.

Balance of opinions of trading enterprises regarding the impact of internet sales on their activity in France in 2014*

Characteristic	Margins	Number of customers	Employment	Physical point of sales' activity
Whole	3	42	8	10
Trading enterprises	0	40	14	10
of which retail trade	-8	42	18	7

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Release date

May 2015

More information

Region

France

Survey time period

2014

Number of respondents

16,000 respondents

Age group

15 years and older

Method of interview

Questionnaire

Supplementary notes

* According to the INSEE, a balance of opinion is defined as the difference between the proportion of respondents having expressed a positive opinion and the proportion of respondents having expressed a negative opinion.
For instance, if 20 percent of responding enterprises declare that e-commerce had a negative impact on their activity, whereas 10 percent declare that it had a positive impact, the balance of opinion will be -10.

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