Frequency of social media usage in Germany in 2015, by social media site

This statistic displays the results of a survey on the frequency of social media usage in Germany in February 2015, by social media site. The survey was conducted panel-based and gathered data from 589 social media users in Germany. It was found, that 22.9 percent of responding Facebook users stated that they accessed Facebook on average once per day. Facebook users showed the highest proportion of social media users who access social media several times per day, with 50.7 percent of respondents who use Facebook doing so. Of Instagram users 34.7 percent access Instagram several times per day and 33.7 percent of people who use lokalisten.de use it less than once a month. When looking at the gender of social media users in Germany, it shows that slightly more women use social media on several occasions per day and slightly more men use social media on a weekly basis. When it comes to the frequency of social media usage among different age groups in Germany, people below the age of 16 all use social media several times per day. The frequency decreases with increasing age. Further information on the use of social media in Europe can be found in the Dossier: Social media usage in the European Union.

Frequency of social media usage in Germany in February 2015, by social media site

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Sources

Release date

March 2015

Region

Germany

Survey time period

February 2015

Number of respondents

589 respondents

Supplementary notes

Percentage points exceeding 100 percent are probably due to rounding.

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