Survey on the most popular brands of butter in Germany 2018-2019

This statistic shows the results of a survey on the most popular brands of butter in Germany in 2018 and 2019. As of 2019, Kerrygold brand led the ranking, with 23.2 percent of those surveyed stating they had consumed the brand during the survey period. Kerrygold was followed by the German brands Weihenstephan and Landliebe. Daily butter consumption in Germany has increased in recent years, as has the production of butter.

Ranking of the most popular brands of butter (consumption within the last four weeks) in Germany in 2018 and 2019

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

only $59 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in

Release date

November 2019



Survey time period

2018 to 2019

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Face-to-face interview

Supplementary notes

* Not included since 2018.
Information on base:
The survey is based in the German-speaking population aged 14 years and older.

Information regarding sample:
2015: 23,090 respondents, projected base of 69.24 million persons
2016: 23,102 respondents, projected base of 69.56 million persons
2017: 23,106 respondents, projected base of 70.09 million persons
2018: 23,086 respondents, projected base of 70.45 million persons
2019: 23,120 respondents, projected base of 70.60 million persons

The figures refer to the following reports:
2015: VuMa 2016; 2016: VuMA 2017; 2017: VuMA 2018; 2018: VuMA 2019; 2019: VuMA 2020

You can find further information on the methodology of this study here.

Multiple answers were possible. Therefore, percentage points may exceed 100 percent.

This question was phrased by the source as follows: "Which of the following brands of butter have you used within the last four weeks?"
(Original German question: "Welche der folgenden Butter-Marken wurden in Ihrem Haushalt in den letzten vier Wochen verwendet?")

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 / Month *
Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract; Prices do not include sales tax.

Statistics on "Dairy products in Germany"

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.