This statistic shows the results of a survey on the most popular brands of butter in Germany from 2013 to 2016. In 2013, roughly 12.9 percent of the German-speaking population aged 14 years and older had consumed butter from Landliebe in the last four weeks at the tiime of the survey. As of 2016, Irish butter brand Kerrygold led the ranking, with almost 22 percent of those surveyed stating they had consumed the brand in the last four weeks. Kerrygold was followed by the German brands Landliebe and Weihenstephan. Daily butter consumption in Germany has increased in recent years, as has the production of butter.
The Consumption and Media Analysis (Verbrauchs- und Medienanalyse (VuMA) in German), on which the data shown in this statistic is based, provides information on more than 1,000 brands and virtually all products advertised in the media. The study supplies data on usage and purchase behaviour, media consumption, as well as views and opinions of the German-speaking population from 14 years of age.
Ranking of the most popular brands of butter (consumption within the last four weeks) in Germany from 2013 to 2016
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This statistic shows the results of a survey on the most popular brands of butter in Germany from 2013 to 2016. In 2013, roughly 12.9 percent of the German-speaking population aged 14 years and older had consumed butter from Landliebe in the last four weeks at the tiime of the survey. As of 2016, Irish butter brand Kerrygold led the ranking, with almost 22 percent of those surveyed stating they had consumed the brand in the last four weeks. Kerrygold was followed by the German brands Landliebe and Weihenstephan. Daily butter consumption in Germany has increased in recent years, as has the production of butter.
The Consumption and Media Analysis (Verbrauchs- und Medienanalyse (VuMA) in German), on which the data shown in this statistic is based, provides information on more than 1,000 brands and virtually all products advertised in the media. The study supplies data on usage and purchase behaviour, media consumption, as well as views and opinions of the German-speaking population from 14 years of age.
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