Most popular brands of butter in Germany 2017-2020

This graph depicts the results of a survey on the most popular brands of butter in Germany from 2017 to 2020. As of 2020, Kerrygold brand led the ranking, with 23.6 percent of those surveyed stating they had consumed the brand during the survey period. Kerrygold was followed by the German brands Weihenstephan and Landliebe. Daily butter consumption in Germany has increased in recent years, as has the production of butter.

Ranking of the most popular brands of butter (consumption within the last four weeks) in Germany from 2017 to 2020

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Release date

November 2020

More information

Region

Germany

Survey time period

2017 to 2020

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Computer-assisted personal interviews (CAPI)

Supplementary notes

* Not included since 2018.
Information on base:
The survey is based in the German-speaking population aged 14 years and older.

Information regarding sample:
2017: 23,106 respondents, projected base of 70.09 million persons
2018: 23,086 respondents, projected base of 70.45 million persons
2019: 23,120 respondents, projected base of 70.60 million persons
2020: 23,138 respondents, projected base of 70.63 million persons

The figures refer to the following reports:
2017: VuMA 2018; 2018: VuMA 2019; 2019: VuMA 2020; 2020: VuMA 2021

You can find further information on the methodology of this study here.

Multiple answers were possible. Therefore, percentage points may exceed 100 percent.

This question was phrased by the source as follows: "Which of the following brands of butter have you used within the last four weeks?"
(Original German question: "Welche der folgenden Butter-Marken wurden in Ihrem Haushalt in den letzten vier Wochen verwendet?")