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Asia: path to multi-channel retail purchases 2014

This statistic presents preferences of Asian consumers regarding multi-channel retailing. As of October 2014, it was found that 40 percent of respondents from the region had searched for goods online and also purchased them online. Thirteen percent of respondents stated that they had searched for goods online and then bought them in a store.

Most frequently used paths to purchase with multi-channel retailers according to online shoppers in Asia as of October 2014

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Release date

March 2015



Survey time period

August to October 2014

Number of respondents

5,275 respondents

Special properties

Digital buyers

Method of interview

Online survey

Supplementary notes

Research was conducted in five countries in Asia: China (mainland) (n=1,083), Hong Kong (n=1,021), Japan (n=1,055), Singapore (n=1,031) and South Korea (n=1,085)

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