Awareness of cookies among internet users in Germany 2013-2015

Number of internet users who were aware of cookies in Germany from 2013 to 2015

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Release date

October 2015



Survey time period

2013 to 2015

Age group

14 and above

Special properties

German-speaking internet users

Method of interview

Face-to-face interview

Supplementary notes

Information on base:
German-speaking population age 14 and over in private households, at main residence in the Federal Republic of Germany.

Information on random sample:
2013: 8,702 respondents, projected to a population of 70.33 million
2014: 8,156 respondents, projected to a population of 70.52 million
2015: 7,009 respondents, projected to a population of 69.24 million

Information on target group "German-speaking internet users":
2013: projected to 52.92 million people
2014: projected to 53.54 million people
2015: projected to 54.16 million people

This question was phrased by the source as follows: "Have you heard of cookies?"
Since 2011, the question was phrased as follows: "The providers of webpages use cookies in order to identify users of their website and collect data on them. Have you ever heard of cookies or is this the first time you hear about this?" (original German question: "Haben Sie schon einmal von Cookies gehört?"
Ab 2011 wurde die Frage in folgendem Wortlaut gestellt: "Die Anbieter von Internetseiten verschicken ja häufiger sogenannte Cookies (sprich: 'kukis'), mit denen sie die Nutzer ihrer Seiten erkennen und Daten über sie sammeln können. Haben Sie schon mal von Cookies gehört, oder hören Sie davon jetzt zum ersten Mal?")

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