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Share of mobile users using their devices to complete their path to purchase in the United Kingdom (UK) in December 2014, by age and device

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Cross device path to purchase completion by age and device in the United Kingdom (UK) This statistic gives an insight on mobile devices used by different age groups to complete their path to purchase online in the United Kingdom (UK) in December 2014. Younger people were more likely to use their mobile devices to complete their shopping journeys than older people. That month, 13% of UK millenials (from the age 18 to 34) used their smartphones to complete their purchases. People from age group 35 to 64 who were more likely to start their path to purchase on a tablet (6%), rather than a smartphone (1%).
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Description Source More information
This statistic gives an insight on mobile devices used by different age groups to complete their path to purchase online in the United Kingdom (UK) in December 2014. Younger people were more likely to use their mobile devices to complete their shopping journeys than older people. That month, 13% of UK millenials (from the age 18 to 34) used their smartphones to complete their purchases. People from age group 35 to 64 who were more likely to start their path to purchase on a tablet (6%), rather than a smartphone (1%).
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Release date
February 2015
Region
United Kingdom (Great Britain)
Survey time period
December 2014

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