U.S. programmatic digital display ad spend share 2015, by industry

The statistic shows the projected distribution of programmatic digital display advertising expenditure in the United States in 2015, broken down by industry. According to the source, the financial services industry will hold an 11.2 percent share of the total 14.88 billion U.S. dollars expected to be spent on programmatic digital display advertising in 2015.

Distribution of programmatic digital display advertising spending in the United States in 2015, by industry

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Release date

May 2015


United States

Survey time period

May 2015

Special properties

digital display ads transacted via an API, including everything from publisher-erected APIs to more standardized RTB technology; includes advertising that appears on desktop/laptop computers as well as mobile phones and tablets: inlcudes banners, rich media, sponsorships,video and other

Supplementary notes

Figures may not add up to a 100 percent due to rounding.

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Statistics on "Programmatic advertising"

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