Time spent with media in Canada 2011-2016

This statistic shows the average time spent with major media per day by Canadians from 2010 to 2016. In 2013, Canadians spent on average 549 minutes per day with major media. In 2014, that number increased to 583 minutes spent per day on major media.

Media consumption in Canada- additional information

According to global market predictions, daily media time is on the rise. In 2014 it was measured that consumers worldwide spent 485 minutes per day with media such as newspapers, magazines, TV, radio, cinema, internet and outdoor, in total. That’s approximately 8 hours per day, as much as an average workday. Other sources calculated that in the same period Canadians spent 567 minutes a day with major media, which is close to ten hours of daily media time. Taking a deeper look at specific media split, on average, adults in the country spent 30 minutes with print media, 102 minutes listening to the radio, 207 watching TV and the majority – 229 minutes – consuming digital media of all sorts. In fact, digital media consumption was the only one on the rise based on these measurements, and expected to reach 252 daily minutes in 2015. Early that year it was also evaluated that the most of the time spent accessing digital media properties was via desktops, with a 48 percent share, and smartphones with a 31 percent share.

In general, the highest media consumption was recorded among the Generation Z in 2015. Canadian consumers between the ages of 18 to 24 spent daily 6.3 hours with media. They were closely followed by Baby Boomers, aged 50 to 68 years, who reported spending 6.1 hours per day with media. The lowest consumption among the four commonly measured age groups belonged to 25 to 34-year-olds.

Average time spent per day with major media in Canada from 2011 to 2016

Daily time in minutes
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Sources

Release date

May 2016

Region

Canada

Survey time period

2011 to 2016

Age group

18 years and older

Supplementary notes

Figures have been converted into minutes.
Time spent with each medium includes all time spent with that medium, regardless of multi-tasking.
Figures other than for 2016 come from previous publications.

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