Radio time spent versus ad spend in Canada 2013-2016

Share of time spent per day with radio versus ad spend share in Canada from 2013 to 2016

Radio time spent versus ad spend in Canada 2013-2016 This statistic shows the share of time spent with radio versus the share of radio advertising spend in Canada from 2013 to 2014, and a forecast until 2016. It was estimated that in 2016 Canadians spent 16.1 percent of their media time with radio. Advertising spend on this medium in 2016 amounted to a 12.3 percent share.
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Share of time spent per day with radio versus ad spend share in Canada from 2013 to 2016

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Time spentAdvertising spend
201318.8%13.6%
201417.9%13.5%
2015*17.2%13.1%
2016*16.1%12.3%
Time spentAdvertising spend
201318.8%13.6%
201417.9%13.5%
2015*17.2%13.1%
2016*16.1%12.3%
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This statistic shows the share of time spent with radio versus the share of radio advertising spend in Canada from 2013 to 2014, and a forecast until 2016. It was estimated that in 2016 Canadians spent 16.1 percent of their media time with radio. Advertising spend on this medium in 2016 amounted to a 12.3 percent share.
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