Print media time spent versus ad spend in Canada 2013-2015

This statistic shows the share of time spent with print media versus the share of print advertising spend in Canada from 2013 to 2014, and a forecast until 2015. In 2014, Canadians spent 5.2 percent of their media time on print. Advertising spend on this medium in 2014 amounted to a 25.8 percent share.

Share of time spent per day with print media versus ad spend share in Canada from 2013 to 2015

Time spentAdvertising Spend
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Release date

May 2015



Survey time period

2013 to 2014

Age group

18 years and older

Supplementary notes

Excludes digital

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