Multi-screen PC advertising formats in Canada 2014

This statistic shows the desktop and laptop advertising formats that are considered, and that are best suited for multi-screen ads in Canada in 2014, according to industry professionals. Display advertising had the highest consideration with 89 percent. Meanwhile, 80 percent of respondents rated display advertising was best suited for PC multi-screen campaigns.

PC/laptop ad formats best suited for multi-screen campaigns in Canada in 2014

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Sources

Release date

April 2015

Region

Canada

Survey time period

2014

Number of respondents

90 respondents

Age group

18 years and older

Special properties

Respondents from media industry

Method of interview

Online survey

Supplementary notes

Currently considered - considered or offered when pursuing/selling integrated multi-screen advertising opportunities
Best suited - believe are best suited for integrated multi-screen advertising opportunities

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Statistics on "Advertising in Canada"

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