TV formats for multi-screen campaigns in Canada in 2014

Multi-screen tv advertising formats in Canada 2014 This statistic shows the television advertising formats that are best suited for multi-screen campaigns in Canada in 2014, according to industry professionals. Branded entertainment was believed to be best suited for integrated multi-screen advertising opportunities with 77 percent. Sponsorships placed second with 73 percent.
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Share of respondents
Branded entertainment77%
Sponsorships74%
Standard television commercials73%
Product placements66%
Share of respondents
Branded entertainment77%
Sponsorships74%
Standard television commercials73%
Product placements66%
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Description Source More information
This statistic shows the television advertising formats that are best suited for multi-screen campaigns in Canada in 2014, according to industry professionals. Branded entertainment was believed to be best suited for integrated multi-screen advertising opportunities with 77 percent. Sponsorships placed second with 73 percent.
Show more
Release date
April 2015
Region
Canada
Survey time period
2014
Number of respondents
90 respondents
Age group
18 years and older
Special properties
Respondents from media industry
Method of interview
Online survey

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