Online shopping penetration in Latvia 2013-2019, by gender
This statistic displays the share of individuals who had shopped online in Latvia from 2013 to 2019, by gender. Over the period in consideration, the online shopping penetration increased across all surveyed groups. In 2019, 57.5 percent of females and 57.3 percent of males shopped online, which was a slight increase compared to 2017. In 2017, it was fond that approximately 54 and 56 percent of Latvian males and females, respectively, purchased or ordered online goods or services. In comparison, according to a data published in 2016 by the Central Statistical Bureau of Latvia, approximately 28 percent of individuals had never shopped online.
