In 2018, mobile was the most widely used device to open marketing e-mails in the United States - closet o half of such e-mails were read via mobile devices that year. Desktop accounted for almost 17 percent of e-mail opens.
Distribution of marketing e-mails opened in the United States in 2018, by client/device
Characteristic
Share
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Acoustic. (September 10, 2019). Distribution of marketing e-mails opened in the United States in 2018, by client/device [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/433662/email-open-share-usa-by-device/
Acoustic. "Distribution of marketing e-mails opened in the United States in 2018, by client/device." Chart. September 10, 2019. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/433662/email-open-share-usa-by-device/
Acoustic. (2019). Distribution of marketing e-mails opened in the United States in 2018, by client/device. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/433662/email-open-share-usa-by-device/
Acoustic. "Distribution of Marketing E-mails Opened in The United States in 2018, by Client/Device." Statista, Statista Inc., 10 Sep 2019, https://www.statista.com/statistics/433662/email-open-share-usa-by-device/
Acoustic, Distribution of marketing e-mails opened in the United States in 2018, by client/device Statista, https://www.statista.com/statistics/433662/email-open-share-usa-by-device/ (last visited September 01, 2024)
Distribution of marketing e-mails opened in the United States in 2018, by client/device [Graph], Acoustic, September 10, 2019. [Online]. Available: https://www.statista.com/statistics/433662/email-open-share-usa-by-device/