Canada: daily media consumption 2015, by generation

This statistic shows the amount of daily media consumption in Canada in 2014, by generation. During the reported period Generation Z spent the most time with media daily with 6.3 hours. Boomers also spent a significant amount of time with media with 6.1 hours per day.

Daily time spent with media in Canada in 2015, by generation

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Source

In cooperation with
Ipsos
Release date

March 2015

Region

Canada

Survey time period

June 2014 to December 2014

Number of respondents

11,300 respondents

Age group

18 years and older

Method of interview

Online panel

Supplementary notes

Generation Z - 18-24 years old
Generation Y - 25 to 32 years old
Generation X - 33 to 49 years old
Boomers - 50 to 68 years old
Weighting was employed to balance demographics to ensure that the sample's composition reflects that of the adult population according to Census data and to provide results intended to approximate the sample universe.

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