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Average daily time spent with a social network in Canada in 2014, by generation (in minutes)

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Canada: daily social networking consumption 2014, by generation This statistic shows the average amount of time spent daily with social networking in Canada in 2014, by generation. Generation Z spent the most amount of time with social networking with 48 minutes per day. Generation Y and X spent on average 30 minutes per day with social networking.
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Minutes spent per day with social netowrking
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Minutes spent per day with social netowrking
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Description Source More information
This statistic shows the average amount of time spent daily with social networking in Canada in 2014, by generation. Generation Z spent the most amount of time with social networking with 48 minutes per day. Generation Y and X spent on average 30 minutes per day with social networking.
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Release date
March 2015
In cooperation with:
Ipsos
Region
Canada
Survey time period
June 2014 to December 2014
Number of respondents
11,300 respondents
Age group
18 years and older
Method of interview
Online panel
Supplementary notes
Generation Z - 18-24 years old
Generation Y - 25 to 32 years old
Generation X - 33 to 49 years old
Boomers - 50 to 68 years old
Weighting was employed to balance demographics to ensure that the sample's composition reflects that of the adult population according to Census data and to provide results intended to approximate the sample universe.

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