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Canada: daily social networking consumption 2014, by generation

This statistic shows the average amount of time spent daily with social networking in Canada in 2014, by generation. Generation Z spent the most amount of time with social networking with 48 minutes per day. Generation Y and X spent on average 30 minutes per day with social networking.

Average daily time spent with a social network in Canada in 2014, by generation

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Source

In cooperation with
Ipsos
Release date

March 2015

Region

Canada

Survey time period

June 2014 to December 2014

Number of respondents

11,300 respondents

Age group

18 years and older

Method of interview

Online panel

Supplementary notes

Generation Z - 18-24 years old
Generation Y - 25 to 32 years old
Generation X - 33 to 49 years old
Boomers - 50 to 68 years old
Weighting was employed to balance demographics to ensure that the sample's composition reflects that of the adult population according to Census data and to provide results intended to approximate the sample universe.

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