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Daily time spent on social networking by internet users worldwide from 2012 to 2016 (in minutes)

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About This Statistic

This statistic shows the average daily usage of social media worldwide. As of 2016, daily social media usage of global internet users amounted to 118 minutes per day, up from 109 daily minutes in the previous year.


Further information

Experts project global social networking audiences to surpass 2 billion users in 2016. The most popular social network worldwide is Facebook; with 1.5 billion monthly active users by the end of 2015. Other popular social networks include WeChat, Twitter, Instagram, Tumblr and Sina Weibo. Some mobile messaging apps such as LINE or Kakaotalk have transformed into social platforms by including profile timelines and games reminiscent of traditional social networks. Currently, the global average social network penetration rate was 29 percent. North and South America ranked first and second in this category at 59 and 49 percent respectively. In total, 23 percent of U.S. online time was spent on social media content. One of the most popular online activities, social networking, is becoming predominantly mobile. In the United States, three quarters of online time spent on social media was spent via mobile. As of the second quarter of 2015, Facebook had 655 million mobile-only active users. Social media has made its innovators rich – as of March 2015, Facebook’s founder and CEO Mark Zuckerberg had a net worth of 33.4 billion U.S. dollars. Other successful social media entrepreneurs included other Facebook founders and early investors. Generating 12.47 billion U.S. dollars in revenue in 2014, Facebook is also the social network with the biggest annual revenue.

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