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Daily time spent on social networking by internet users worldwide from 2012 to 2017 (in minutes)

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Average daily time spent on social media worldwide 2012-2017 This statistic shows the average daily usage of social media worldwide. As of 2017, daily social media usage of global internet users amounted to 135 minutes per day, up from 126 daily minutes in the previous year.
Further information

Global social networking audiences surpassed 2 billion users in 2016. The most popular social network worldwide is Facebook; with 1.86 billion monthly active users by the end of 2016. Other popular social networks include WeChat, Twitter, Instagram, Tumblr and Sina Weibo. Some mobile messaging apps such as LINE or Kakaotalk have transformed into social platforms by including profile timelines and games reminiscent of traditional social networks. Currently, the global average social network penetration rate was 37 percent. North and South America ranked first and second in this category at 66 and 59 percent respectively. In total, 21 percent of U.S. online time was spent on social media content. One of the most popular online activities, social networking, is becoming predominantly mobile. December 2016 data reveals that in the United States, 60 percent of social media time was spent via smartphone app. As of the fourth quarter of 2016, Facebook had 1.15 billion mobile-only active users worldwide. Social media has made its innovators rich – as of March 2017, Facebook’s founder and CEO Mark Zuckerberg had a net worth of 56 billion U.S. dollars. Other successful social media entrepreneurs included other Facebook founders and early investors. With 27.6 billion U.S. dollars in revenue in 2016, Facebook is also the social network with the biggest annual revenue.
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Description Source More information
This statistic shows the average daily usage of social media worldwide. As of 2017, daily social media usage of global internet users amounted to 135 minutes per day, up from 126 daily minutes in the previous year.
Further information

Global social networking audiences surpassed 2 billion users in 2016. The most popular social network worldwide is Facebook; with 1.86 billion monthly active users by the end of 2016. Other popular social networks include WeChat, Twitter, Instagram, Tumblr and Sina Weibo. Some mobile messaging apps such as LINE or Kakaotalk have transformed into social platforms by including profile timelines and games reminiscent of traditional social networks. Currently, the global average social network penetration rate was 37 percent. North and South America ranked first and second in this category at 66 and 59 percent respectively. In total, 21 percent of U.S. online time was spent on social media content. One of the most popular online activities, social networking, is becoming predominantly mobile. December 2016 data reveals that in the United States, 60 percent of social media time was spent via smartphone app. As of the fourth quarter of 2016, Facebook had 1.15 billion mobile-only active users worldwide. Social media has made its innovators rich – as of March 2017, Facebook’s founder and CEO Mark Zuckerberg had a net worth of 56 billion U.S. dollars. Other successful social media entrepreneurs included other Facebook founders and early investors. With 27.6 billion U.S. dollars in revenue in 2016, Facebook is also the social network with the biggest annual revenue.
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Release date
September 2017
Region
Worldwide
Survey time period
2012 to 2017
Age group
16-64 years
Special properties
social media and messaging
Method of interview
Online survey
Supplementary notes
Original question: Roughly how many hours do you spend engaging with/connected to social networks or services during a typical day? Figures were converted to minutes.

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