Daily time spent on social networking by internet users worldwide from 2012 to 2016 (in minutes)

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Minutes per day
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About This Statistic

This statistic shows the average daily usage of social media worldwide. As of 2016, daily social media usage of global internet users amounted to 118 minutes per day, up from 109 daily minutes in the previous year.

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Global social networking audiences surpassed 2 billion users in 2016. The most popular social network worldwide is Facebook; with 1.86 billion monthly active users by the end of 2016. Other popular social networks include WeChat, Twitter, Instagram, Tumblr and Sina Weibo. Some mobile messaging apps such as LINE or Kakaotalk have transformed into social platforms by including profile timelines and games reminiscent of traditional social networks. Currently, the global average social network penetration rate was 37 percent. North and South America ranked first and second in this category at 66 and 59 percent respectively. In total, 21 percent of U.S. online time was spent on social media content. One of the most popular online activities, social networking, is becoming predominantly mobile. December 2016 data reveals that in the United States, 60 percent of social media time was spent via smartphone app. As of the fourth quarter of 2016, Facebook had 1.15 billion mobile-only active users worldwide. Social media has made its innovators rich – as of March 2017, Facebook’s founder and CEO Mark Zuckerberg had a net worth of 56 billion U.S. dollars. Other successful social media entrepreneurs included other Facebook founders and early investors. With 27.6 billion U.S. dollars in revenue in 2016, Facebook is also the social network with the biggest annual revenue.

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