Premium
Daily time spent on social networking by internet users worldwide from 2012 to 2016 (in minutes)

Exclusive Premium statistic

Get a Premium Account for unrestrained access.
Benefits of our Premium membership:

  • Access to all Premium statistics
  • Download as XLS, PNG and PDF
  • Detailed source and background information
Premium Account
$49 per month*
(billed annually)
*Single license
Loading statistic...
Minutes per day
--
--
--
--
--
Complete Source Details
About This Statistic

This statistic shows the average daily usage of social media worldwide. As of 2016, daily social media usage of global internet users amounted to 118 minutes per day, up from 109 daily minutes in the previous year.


Further information

Global social networking audiences surpassed 2 billion users in 2016. The most popular social network worldwide is Facebook; with 1.86 billion monthly active users by the end of 2016. Other popular social networks include WeChat, Twitter, Instagram, Tumblr and Sina Weibo. Some mobile messaging apps such as LINE or Kakaotalk have transformed into social platforms by including profile timelines and games reminiscent of traditional social networks. Currently, the global average social network penetration rate was 37 percent. North and South America ranked first and second in this category at 66 and 59 percent respectively. In total, 21 percent of U.S. online time was spent on social media content. One of the most popular online activities, social networking, is becoming predominantly mobile. December 2016 data reveals that in the United States, 60 percent of social media time was spent via smartphone app. As of the fourth quarter of 2016, Facebook had 1.15 billion mobile-only active users worldwide. Social media has made its innovators rich – as of March 2017, Facebook’s founder and CEO Mark Zuckerberg had a net worth of 56 billion U.S. dollars. Other successful social media entrepreneurs included other Facebook founders and early investors. With 27.6 billion U.S. dollars in revenue in 2016, Facebook is also the social network with the biggest annual revenue.

Show more…
Special Functions
Download as ...
Graphic (PNG)
Excel (XLS)
PowerPoint (PPT)
PDF
Options
Settings
Print
Research Alerts
Download started
Please be patient - this may take a moment

Statista Accounts: Access All Statistics. Starting from $588 / Year

Statistics on "Social media usage worldwide"

The most important statistics
The most important statistics
The most important statistics

Related Studies: Available to Download in PDF or PPTX Format

Social media usage worldwide

All Information
in one Presentation

Social media usage worldwide

Everything On "Social media usage worldwide" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.

Other Reports & Dossiers

Statista for Your Company: The Research and Analysis Tool

  • Product Film
  • Statistics
  • Downloads

Our Premium Statistics - facts for your business

Currently, Statista provides more than 1 million statistics. 93 percent (all Premium content) are exclusively accessible via our professional accounts.

Unlimited access

As a Statista Premium customer, you receive unlimited access to all statistics at all times. Including downloads of data in the most common formats (XLS, PDF & PNG). Create relevant and significant statistics in no time.

You are in good company

Further Content: Statistics, Studies, and Topic Pages

Our Business Solutions: Save Time and Money

only

$588*

per year
Your advantages
  • Full access to all our statistics
  • Download as XLS, PDF & PNG
  • Relevant data: complete source information
All functions of our platform illustrated face-to-face
  • Learn how Statista supports your company
  • Extensive tour across the whole portal
  • Personal guidance by our support team
The knowledge database for your company
  • All functions of the Premium Account
  • Access to dossiers, forecasts and studies
  • Access to our international database
  • Publishing rights and other exclusive functions