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Daily social media usage worldwide 2012-2018

Daily time spent on social networking by internet users worldwide from 2012 to 2018 (in minutes)

by J. Clement, last edited Aug 14, 2019
Daily social media usage worldwide 2012-2018

How much time do people spend on social media?

As of 2018, the average daily social media usage of internet users worldwide amounted to 136 minutes per day, up from 135 minutes in the previous year. Currently, the country with the most time spent on social media per day is the Philippines, with online users spending an average of four hours and one minute on social media each day. In comparison, the daily time spent with social media in the U.S. was just one hour and 57 minutes.

Global social media usage

Currently, the global social network penetration rate is 45 percent. Both Eastern Asia and Northern America had a 70 percent social media penetration rate, topping the ranking of global social media usage by region. Eastern and Middle Africa closed the ranking with an eight and seven percent usage reach. People access social media for a variety of reasons. Users like to find funny or entertaining content and enjoy sharing photos and videos with friends, but mainly use social media to stay in touch with friends..

Global impact of social media

Social media has a wide-reaching and significant impact on not only online activities but also offline behavior and life in general. During a global online user survey in February 2019, a significant share of respondents stated that social media had increased their access to information, ease of communication, and freedom of expression. On the flipside, respondents also felt that social media had worsened their personal privacy, increased a polarization in politics and heightened everyday distractions.
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Daily time spent on social networking by internet users worldwide from 2012 to 2018 (in minutes)

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