Leading methods of promoting customer loyalty among retailers in Canada 2014

This statistic shows the leading methods of promoting customer loyalty among retailers in Canada as of March 2014. During the survey, 48 percent of the respondents cited reducing prices as one of their leading methods of promoting customer loyalty.

Customer loyalty in Canada - additional information

Retailers face many different challenges in the current retail climate. As well as the rising cost of retail business, the overall health of the economy and the increasing competition between companies, retailers are under pressure to attract new customers and satisfy consumer demands.

Canadian retailers have various methods for increasing the loyalty of customers, offering sales, promotions or discounts is the most popular. Other popular methods used to increase customer loyalty include improving customer service, using social media and expanding product offerings. During a survey of Canadian retail businesses in March 2014, only four percent of the respondents stated that they did not plan to do anything to promote customer loyalty. During the same survey, almost all respondents agreed that customer loyalty is driven through excellent customer service, and 99 percent of the retailers also said that their customers have come to expect good customer service more than ever.

One of the leading most valuable retail brands in Canada is Canadian Tire. Founded in Toronto in 1922, Canadian Tire has generated retail sales exceeding 13 billion Canadian dollars in recent years. As of April 2014, 85 percent of Canadian Tire customers were at least somewhat satisfied with their shopping experience at the store and half were very satisfied.

Leading methods of promoting customer loyalty among retailers in Canada as of March 2014

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Sources

Release date

June 2014

Region

Canada

Survey time period

March 17 to April 3, 2014

Number of respondents

375 respondents

Special properties

Canadian retail businesses

Method of interview

Telephone interview

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