U.S. B2B buyers: pre-purchase share of items researched 2013-2014

The statistic shows the percentage of items researched before purchase according to B2B buyers in the United States in 2013 and 2014. It was found that B2B buyers have increased their pre-purchase research in 2014, with 30.4 percent of respondents saying they researched more than 90 percent of items before they made their purchase decision.

Percentage of items researched before purchase according to B2B buyers in the United States in 2013 and 2014

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Source

Release date

October 2014

Region

United States

Survey time period

2014

Number of respondents

500 respondents

Special properties

among B2B buyers

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Statistics on "B2B marketing in the U.S."

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