Important factors when deciding to download an app according to users in the United States as of September 2014

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Percentage of respondents
Price82%
Description62%
Reviews60%
Ratings60%
Free trial43%

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Description Source More information
This statistic shows a selection of popular factors when deciding to download a mobile app according to users in the United States as of September 2014. During the survey period, it was found that 60 percent of survey respondents found the price of an app to be an important factor.
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Release date
May 2015
Region
United States
Survey time period
September 12 to September 22, 2014
Number of respondents
8,470 respondents
Age group
18 to 64 years
Special properties
Smartphone users who used any app in the past 7 days
Method of interview
Online survey
Supplementary notes
Percentages based on Top 2 Box. Question: "When searching for [...] apps in your smartphone's app store, how important are the following factors in making a decision about which app(s) to download?"

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