U.S. smartphone app download factors 2014

Important factors when deciding to download an app according to users in the United States as of September 2014

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Release date

May 2015


United States

Survey time period

September 12 to September 22, 2014

Number of respondents

8,470 respondents

Age group

18 to 64 years

Special properties

Smartphone users who used any app in the past 7 days

Method of interview

Online survey

Supplementary notes

Percentages based on Top 2 Box. Question: "When searching for [...] apps in your smartphone's app store, how important are the following factors in making a decision about which app(s) to download?"

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