Leading banks in Canada 2018, by assets
With total assets amounting to 1.28 trillion Canadian dollars, the Royal Bank of Canada (RBC) is the largest bank in Canada, closely followed by the Toronto-Dominion Bank (TD Bank). The revenues of these banks have been improving since 2015, indicating that the banking sector in Canada is growing.
The Canadian Banking environment
Canada is a large, diverse country, and consumers’ needs and preferences differ by province. For example, Ontario has double the number of bank branches as Quebec, while the Yukon hardly has any. In addition to serving customers in Canada, these banks also have an international presence. RBC, apart from being the largest company in Canada in terms of market capitalization, is one of the leading private banks worldwide.
Competitive advantage in Canada
These Canadian brands have a reputation for customer satisfaction. In a culture where a personal touch is important, customer service could be what gives these banks the advantage over the competition.
The Canadian Banking environment
Canada is a large, diverse country, and consumers’ needs and preferences differ by province. For example, Ontario has double the number of bank branches as Quebec, while the Yukon hardly has any. In addition to serving customers in Canada, these banks also have an international presence. RBC, apart from being the largest company in Canada in terms of market capitalization, is one of the leading private banks worldwide.
Competitive advantage in Canada
These Canadian brands have a reputation for customer satisfaction. In a culture where a personal touch is important, customer service could be what gives these banks the advantage over the competition.
