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Market share of fresh fruit juice in the United Kingdom (UK) 2007-2017

In 2017, the market share of fresh fruit juice amounted to 39.6 percent of all fruit juice consumed in the United Kingdom (UK). That constituted a significant increase from 27.8 percent in 2007. The source defines fresh fruit juice as juice that is not reconstituted from concentrate and therefore has a fruit juice content of one hundred percent.

The Sugar Backlash

The increasing number of scientific research linking sugar consumption with obesity and a number of negative health consequences has resulted in a downward trend in fruit juice consumption in the European Union. In the United Kingdom, such adverse consumers’ attitude towards sugar content in soft drinks was reflected in a survey conducted in 2016. It was found that 43 percent of responding individuals reported avoiding added sugars and 13 percent stated that they refrained from consumption of products containing sugar at all costs.

The UK Market

Despite fruit juices being exempt from a sugar tax introduced in 2016 by the UK Government, the fruit juice market has continued to experience a major decrease. Total consumption decreased from over 1.1 billion liters in 2012 to approximately 900 million liters in 2017. However, seasonally adjusted figures illustrating annual household expenditure on fruit juices, vegetable juices and other soft drinks indicate an upward trend.

Market share of fresh fruit juice in the United Kingdom (UK) from 2007 to 2017

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Release date

August 2018


United Kingdom

Survey time period

2007 to 2017

Special properties

100 percent fruit juice content (no nectars)

Supplementary notes

Data for the period before 2009 are based on previous information supplied by the relevant association.

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Statistics on "Fruit juice market in Europe"

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