U.S. e-mail marketing influence on online and offline buying 2015

The graph shows the share of consumers who made a online or offline purchase influenced by promotional e-mails in the United States as of January 2015. It was found that 22 percent of respondents made purchases influenced by a promotional e-mail they received primarily online and also partly in store or via phone.

Share of consumers who made online and offline purchases influenced by a promotional e-mail in the United States as of January 2015

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Sources

Release date

June 2014

Region

United States

Survey time period

January 21 to 23, 2015

Number of respondents

2,057 respondents

Age group

18 years and older

Method of interview

Online survey

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Statistics on "E-mail marketing in the United Kingdom (UK)"

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