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U.S. e-mail marketing influence on online and offline buying 2015

Published by Statista Research Department, Jun 30, 2014
The graph shows the share of consumers who made a online or offline purchase influenced by promotional e-mails in the United States as of January 2015. It was found that 22 percent of respondents made purchases influenced by a promotional e-mail they received primarily online and also partly in store or via phone.

Share of consumers who made online and offline purchases influenced by a promotional e-mail in the United States as of January 2015

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Release date

June 2014

Region

United States

Survey time period

January 21 to 23, 2015

Number of respondents

2,057 respondents

Age group

18 years and older

Method of interview

Online survey

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Overview

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Financials

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Metrics

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Marketer use

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Consumer behavior

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Topics

E-mail marketing worldwideContent marketingE-mail usage in the United StatesMarketing technologyMarketing personalization worldwide
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