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Share of consumers who made online and offline purchases influenced by a promotional e-mail in the United States as of January 2015

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U.S. e-mail marketing influence on online and offline buying 2015 The graph shows the share of consumers who made a online or offline purchase influenced by promotional e-mails in the United States as of January 2015. It was found that 22 percent of respondents made purchases influenced by a promotional e-mail they received primarily online and also partly in store or via phone.
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Share of respondents
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Share of respondents
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Description Source More information
The graph shows the share of consumers who made a online or offline purchase influenced by promotional e-mails in the United States as of January 2015. It was found that 22 percent of respondents made purchases influenced by a promotional e-mail they received primarily online and also partly in store or via phone.
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Release date
June 2014
Region
United States
Survey time period
January 21 to 23, 2015
Number of respondents
2,057 respondents
Age group
18 years and older
Method of interview
Online survey

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