The graph shows the share of consumers who made a online or offline purchase influenced by promotional e-mails in the United States as of January 2015. It was found that 22 percent of respondents made purchases influenced by a promotional e-mail they received primarily online and also partly in store or via phone.
Share of consumers who made online and offline purchases influenced by a promotional e-mail in the United States as of January 2015
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Statistics on E-mail marketing in the United Kingdom (UK)
Overview
5
- Premium Statistic E-mail marketing revenue worldwide 2020-2027
- Premium Statistic Number of marketing associate professionals in the UK 2010-2022
- Premium Statistic Main marketing priorities UK 2020
- Premium Statistic Leading marketing channels in the UK 2020
- Premium Statistic Goals of e-mail marketing in the United Kingdom (UK) 2020
Financials
6
- Premium Statistic Marketing expenditure growth in the UK 2022, by type
- Basic Statistic Share of marketing budget spent on e-mail in the UK 2013-2020
- Premium Statistic E-mail marketing's ROI in the UK 2016-2020
- Premium Statistic Ability to measure e-mail marketing success in the UK 2013-2020
- Premium Statistic Most effective digital marketing channels for ROI worldwide 2019
- Premium Statistic Investments made to improve digital marketing in the UK 2021
Metrics
6
- Premium Statistic Metrics used to measure marketing success in the UK 2020
- Premium Statistic E-mail marketing metrics in Great Britain 2021
- Premium Statistic E-mail marketing open rates in the UK 2021, by sector
- Premium Statistic E-mail click-to-open rate in the UK 2021, by sector
- Premium Statistic E-mail marketing click-through rate in the (UK 2021, by sector
- Premium Statistic Email marketing unsubscribe rates in the UK 2021, by industry
Marketer use
8
- Premium Statistic Leading email marketing practices used in companies worldwide 2019
- Premium Statistic Message types encouraging consumers to sign up for emails in the UK 2020
- Premium Statistic Important characteristics for effective e-mail marketing optimization worldwide 2019
- Premium Statistic Factors preventing e-mail marketing success in the UK 2020
- Premium Statistic Most used cases of personalization experiences by marketers U.S. and UK 2020
- Premium Statistic Extent of email marketing device optimization worldwide 2019
- Premium Statistic Leading ESPs used for e-mail marketing in Europe 2021
- Premium Statistic Most sought-after skillsets in content marketing in the UK 2020
Consumer behavior
7
- Premium Statistic Influence of e-mail marketing on consumer purchase decisions in the UK 2020
- Premium Statistic E-mail message types preferred by consumers in the UK 2019
- Premium Statistic Newsletter and promotional sign up behavior among consumers in the UK 2019/2020
- Premium Statistic Reasons why consumers liked receiving emails marketing in the UK 2019
- Premium Statistic Share of interesting marketing emails according to consumers in the UK 2011-2019
- Premium Statistic Reasons for unsubscribing from marketing e-mails in the UK 2019
- Premium Statistic Complaints to the ASA in the UK 2021, by media type
Further related statistics
7
- U.S. consumer actions influenced by shopping cart reminder e-mails 2015
- U.S. consumers purchasing process affected by marketing e-mails in 2017
- U.S. consumers' annoyance with mobile e-mail formatting in 2017
- E-mail marketing frequency preference according to U.S. consumers 2017
- U.S. consumers annoyance with selected e-mail marketing practices in 2017
- Latin America: reasons to follow influencers among tourism users 2019
- Impulse buying behavior on promotional items in the UK 2020, by gender
Further Content: You might find this interesting as well
Statistics
- U.S. consumer actions influenced by shopping cart reminder e-mails 2015
- U.S. consumers purchasing process affected by marketing e-mails in 2017
- U.S. consumers' annoyance with mobile e-mail formatting in 2017
- E-mail marketing frequency preference according to U.S. consumers 2017
- U.S. consumers annoyance with selected e-mail marketing practices in 2017
- Latin America: reasons to follow influencers among tourism users 2019
- Impulse buying behavior on promotional items in the UK 2020, by gender
PR Newswire. (June 30, 2014). Share of consumers who made online and offline purchases influenced by a promotional e-mail in the United States as of January 2015 [Graph]. In Statista. Retrieved February 06, 2023, from https://www.statista.com/statistics/434677/email-marketing-influence-online-offline-purchase-usa/
PR Newswire. "Share of consumers who made online and offline purchases influenced by a promotional e-mail in the United States as of January 2015." Chart. June 30, 2014. Statista. Accessed February 06, 2023. https://www.statista.com/statistics/434677/email-marketing-influence-online-offline-purchase-usa/
PR Newswire. (2014). Share of consumers who made online and offline purchases influenced by a promotional e-mail in the United States as of January 2015. Statista. Statista Inc.. Accessed: February 06, 2023. https://www.statista.com/statistics/434677/email-marketing-influence-online-offline-purchase-usa/
PR Newswire. "Share of Consumers Who Made Online and Offline Purchases Influenced by a Promotional E-mail in The United States as of January 2015." Statista, Statista Inc., 30 Jun 2014, https://www.statista.com/statistics/434677/email-marketing-influence-online-offline-purchase-usa/
PR Newswire, Share of consumers who made online and offline purchases influenced by a promotional e-mail in the United States as of January 2015 Statista, https://www.statista.com/statistics/434677/email-marketing-influence-online-offline-purchase-usa/ (last visited February 06, 2023)
Share of consumers who made online and offline purchases influenced by a promotional e-mail in the United States as of January 2015 [Graph], PR Newswire, June 30, 2014. [Online]. Available: https://www.statista.com/statistics/434677/email-marketing-influence-online-offline-purchase-usa/