Canada: corporate social media usage and revenue 2014

This statistic shows the responses to a survey about online and social media tools used in companies amongst C-suite executives in Canada as of June 2014. During the reported period, 36 percent of executives with social media accounts somewhat agreed that although social media was part of their company's communications it did not help in increasing their revenues.

Attitudes towards businesses' social media usage increasing revenue in Canada as of June 2014

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Source

Release date

June 2014

Region

Canada

Survey time period

June 4, 2014 to June 24, 2014

Number of respondents

129 respondents

Special properties

C-suite executives from ROB 1,000 companies

Method of interview

Telephone interview

Supplementary notes

ROB 1,000 companies - Globe and Mail's Report on Business top 1,000 profitable businesses in Canada
Numbers may not equal 100 percent as a result of rounding
Only among those with social media accounts

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