Canada: social media account owner business activity support 2014

This statistic shows the responses to a survey about online and social media tools used in companies amongst C-suite executives in Canada as of June 2014. During the reported period, 23 percent of executives who owned a corporate social media account stated that social media supported them greatly with their company or brand profile.

Executives in Canada with corporate social media accounts who agree that social media supports their company with various activities as of June 2014

Characteristic	Yes, greatly	Yes, somewhat	No	Don't know
Recruiting and professional search	34%	42%	21%	4%
Company profile or brand	23%	57%	14%	4%
Public relations	23%	52%	22%	2%
Vetting job applicants	22%	48%	25%	6%
Media relations	19%	39%	38%	4%
Following business news	19%	39%	39%	2%
Investor relations	17%	40%	38%	6%
Corporate reputation	17%	57%	22%	4%
Networking and professional development	17%	51%	27%	5%
Following equity markets and investment news	17%	27%	52%	4%
Marketing and sales	14%	55%	27%	4%

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Release date

June 2014

More information

Region

Canada

Survey time period

June 4, 2014 to June 24, 2014

Number of respondents

74 respondents

Special properties

C-suite executives from ROB 1,000 companies

Method of interview

Telephone interview

Supplementary notes

Includes only respondents who own a corporate social media account
Question: Does social media help your company to support any of the following?
ROB 1,000 companies - Globe and Mail's Report on Business top 1,000 profitable businesses in Canada
Numbers may not equal 100 percent as a result of rounding
Base n=129

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