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Canada: company marketing budget shift to social media usage 2014, by industry

This statistic shows the responses to a survey about online and social media tools used in companies amongst C-suite executives who had their marketing budgets shift from paid media to social media in Canada as of June 2014, by industry. During the reported period, those in the service industry who reported shifting marketing budgets stated that 57 percent of their marketing budget had shifted to social media over time.

Share of businesses in Canada whose marketing budgets have shifted from paid media to social media as of June 2014, by industry

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Source

Release date

June 2014

Region

Canada

Survey time period

June 4, 2014 to June 24, 2014

Number of respondents

129 respondents

Special properties

C-suite executives from ROB 1,000 companies

Method of interview

Telephone interview

Supplementary notes

Question: Has your company shifted marketing budget from paid to social media? If yes, can you estimate what percentage of your marketing budget has been shifted to social media over time.
ROB 1,000 companies - Globe and Mail's Report on Business top 1,000 profitable businesses in Canada
Resource industry - Mining, quarrying, and oil or gas extraction
Numbers may not equal 100 percent as a result of rounding

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